Number 48 October 1, 1999

This Week:

Quote of the Week
The Market and Homelessness
How to Think About a Magazine
 

Greetings,

Just three pieces this week, but one is a theoretical thing that’s kind of lengthy. (And it’s only Part I.) Sometimes I write down the things I think about. Other times I try to write down how I think about them. People seem to like the latter quite a bit. So I’m doing it again this week.

As usual, I actually wrote twice as much as you are receiving herein, but I threw the rest out. You only get the good stuff. Maybe some week when I am really tired or something I will publish all those little rejects. Maybe they would be entertaining; who knows?

As you might imagine, I never have any problem coming up with things to write about. The problem I have is figuring out how to choose among the various and sundry things that pop into my head during the week. In that spirit, I would like to invite readers to toss me some suggestions for things to write about. Readers have occasionally in the past suggested subjects on which they would like me to comment, and I usually have obliged them. So, feel free. Two heads are better than one, after all. Gotta go arrange some furniture.

See ya next week,

Nygaard

"Quote" of the Week:

“The sad truth is that more and more people working at low-wage jobs, as well as older Americans living on fixed incomes, are being priced out of the housing market as rents rise.”

U.S. Housing Secretary Andrew M. Cuomo in the New York Times of September 24.


The Market and Homelessness

On September 23rd, the U.S. Department of Housing and Urban Development released a report called “The Widening Gap: New Findings on Housing Affordability in America.” The report documents a perfectly predictable result of an increasingly market- driven economy: More poor people and fewer places for them to live. This week’s Quote of the Week is taken from what should have been a front page story on that report, but was found instead on the bottom of page 14 in the New York Times (NYT) of the following day. This important article, entitled “Odds Worsen in Hunt for Low-Income Rentals,” describes what reporter David Stout calls “a negative side effect of the robust economy.”

The phenomenon of housing inflation putting into jeopardy the shelter needs of poor people is not really a “side effect.” It’s built into the economic system we have, and here’s how it works. In a “booming” economy, there are more people with bucks, and landlords know it. So they jack up rents to match “the market.” The people without bucks, who can’t afford the higher rents, don’t register in “the market,” so they go homeless. It’s entirely predictable according to market theory. Although their interpretation of the report is a bit skewed, give the Times some credit for reporting on it. The Star Tribune (Newspaper of the Twin Cities!) didn’t have a word to say about it.

The actual study focuses mostly on renters, but the problem is bigger than that. Over ten years ago I was having a conversation with some native Hawaiian people who live in the mountains above the tourist-crazed Kona coast on the Big Island of Hawaii. Although the family had lived on the island for generations, and had in fact been living at the exact same place for who-knows-how- long, they were angry because they were finding it difficult to afford the property taxes on the land on which they lived, forcing them to think about leaving their ancestral homeland.

Since property taxes are based on the “market value” of a property (that is, the price for which it can be sold), and since the market value of Hawaiian land at that time was skyrocketing due to excess money in the hands of Japanese land speculators, these Native people were facing a housing crisis. The fact that they had no interest in, nor control over, the market value of their home was irrelevant. What we call “living,” as in a house or apartment, has no meaning to the market. The newspapers inadvertently make this clear all the time, although they can only see it as a “negative side effect.”

That’s what the HUD report is about. Here are the four main points from that report, in the words of Secretary Cuomo:

  • “Despite a period of robust economic expansion, the housing stock affordable to struggling families continues to shrink. The number of such affordable rental units decreased by 372,000 units, a 5 percent drop from 1991 to 1997.
  • “In 1997 and 1998, rents increased at twice the rate of general inflation. In 1997, rents increased at 3.1 percent while the overall Consumer Price Index (CPI) increased by only 1.6 percent. In 1998, rents increased at 3.4 percent while the overall CPI increased at 1.7 percent.
  • “As the affordable housing stock shrinks, the number of renters at or below 30 percent of median income continues to grow. Between 1995 and 1997, the number of struggling renter households increased by 3 percent, from 8.61 million to 8.87 million - one of every four renter households in America.
  • “The gap between the number of struggling Americans and the number of rental units affordable to them is large and growing. In 1997 for every 100 households at or below 30 percent of median income, there were only 36 units both affordable and available for rent.”

As I said earlier, the New York Times printed this important story on the bottom of page A14. For the record, that day’s front page included stories on Ross Perot’s possible endorsement of Pat Buchanan for President and three photos noting the death of actor George C. Scott.

For those who wish to look at it, the full HUD report can be found at: http://www.hud.gov/pressrel/afford/afford.html.

top

How to Think About a Magazine

There are 100 godzillion magazines out there. Some of them are useful to a citizen who is seeking to be informed about the world. And some of them...are not. How does one tell the difference?

This week I present the first of a two-part series on How To Judge a Magazine. I look at a lot of them, as you might imagine, and I have developed a fairly straightforward method of separating the wheat from the chaff, as they say.

Like a lot of things, the written explanation of how to do this analysis might seem a bit lengthy. (Those of you who have attempted to figure out a computer program by using the manual will know what I am talking about.) Once you know how to do it, however, the actual analysis can be done in, literally, about one minute.

I am presenting this piece in two parts. This week I will present the theory. Maybe it’s clear; maybe it’s not. In case it’s not, next week I’ll do a few little case studies which will hopefully de-mystify the theory. Also, since I haven’t even picked out the magazines for the case study yet, I’m not even sure that the theory holds up. So I will be testing this theory right in front of your eyes. Boy, ya can’t lose with that formula: either it passes the test, in which case it will be useful information, or else it doesn’t pass the test, in which case you get to see how one goes about destroying one’s own half- baked theory. Plus you get to laugh at me.

OK, on with the show. Here is: “Analyzing A Magazine in Six Easy Steps”

  1. References: This is, without a doubt, the best and quickest way to judge any information source, and it can happen before you even lay eyes on it. If a friend whose judgement you respect is familiar with it and recommended it, you’re already halfway home. If you see it on the shelves of the local alternative bookstore or at the meeting place of your union or activist group, that also says a lot. On the other hand, if you pick it up in the dentist’s office, or some guy with a funny tie hands it to you when you’re downtown, then you might have a different set of expectations.
  2. The Cover: Legendary newspaper publisher William Randolph Hearst was rumored to have said something like “Let me put a picture of a baby, a puppy, or a pretty girl on the cover, and I can sell a million copies of anything.”

    Not every magazine cover is planned quite so cynically, but it’s pretty good odds that the image on the cover will tell you something about who the publishers are trying to reach. If you know something about your place in the social order, and if you know something about your values and interests, then you can start to figure out if this magazine is intended for people like you. This shouldn’t dictate whether you read it or not, but it should help you interpret what you read, as publications aimed at different social groups will usually be written in different codes. Common codes include business codes, inside-the-beltway codes, academic codes, labor codes, wealth codes, and so on.

    Also on the cover there will sometimes be a subtitle. Subtitles may be intentionally or unintentionally revealing. For example, a subtitle that says, “Promoting liberty and limited government” tells you that it’s probably put out by Libertarians.

    Finally, if there is other text on the cover, that may supply some more clues about the nature of the publication. Is it a list of the writers and what they are writing about? (e.g. “Elizabeth Martinez on ‘The Cleansing of Ethnic Studies”) Is it sensationalistic? (e.g. “Obsession: The Drive that Keeps the Ride Alive!”) Or is it just sort of dumb? (e.g. “Bill Blass: Arbiter of American Style”) Look at what is there and what is not there.

    If you want to get picky, the quality of paper used for the cover, as well as the size of the magazine itself, also can give hints about the content. I won’t go into that here. Often you don’t have to go any further than this.

    If a magazine fails the first two tests, take your life in a different direction. But if it has good references and a cover that seems to be aimed at you, go ahead and open it up, moving on to Step 3.

  3. The First Page and Table of Contents: Does the magazine raise money mainly for the purpose of keeping the magazine going? Or does it keep itself going mainly for the purpose of making money (providing whatever content is necessary to do that)? The first page gives you a big clue as to the real mission of a magazine.

    If the first thing you see when you open the magazine is the table of contents, that’s a good indication that the content is important. You don’t even have to read it. (That’s in the next step.) On the other hand, if the first thing you see is an ad, then the magazine is probably more about making money than it is about content.

    While you’re looking at the first two pages, look for a statement from the editors or publishers. Sometimes the mission of the magazine is found here, as well. Read these things.

  4. Who Supplies the Labor for the Magazine? Who are the editors? Do you know them? Know their reputations? How about the reporters/authors of the articles? Recognize any names there? What do you think of them?

  5. Who Supports the Magazine? Somewhere, often near the table of contents, you may find a list of supporters, or a board of advisors, or something like that. Check it out. Does the list include names like Dan Quayle, Lyndon LaRouche, and Henry Kissinger? Or names like Philip Agee, Holly Sklar, and Edward Said? 6. Who Pays the Bills? Whoever pays the bills has a fundamental power: They can stop paying the bills.

Think about this one in two ways. First, is it supported primarily by advertising? If it is, who is doing the advertising? Ralph Lauren and Ford Motor? Or Welna Hardware and Handi Medical Supply? Huge multinationals, or small business? This is not a knee-jerk question. In ways subtle and not-so-subtle, the desire (or need) for the advertising dollars that these companies have can influence the overall tone and focus of a magazine, even though 90% of all the editors I’ve ever heard will deny this.

Magazines are sometimes supported primarily by subscribers/members, or by foundation support, or by the parent organization. It isn’t always easy to know who these people are, but sometimes this also is printed near the table of contents. Again, do you know who they are and what they are about?

That’s it. I said that this whole process can be completed in one minute. Is that true? Let’s check:

  1. References. This happens in the lifetime that precedes this exercise, so that’s no time at all.
  2. The Cover. This is largely a gut response to the image, then scanning the subtitle and the text. I’d say 10 seconds.
  3. The First Page and Table of Contents. You’re just locating the contents, and reading maybe 2-3 paragraphs. 20 seconds
  4. Who Supplies the Labor for the Magazine? Here is where you read the contents and part of the masthead (the thing with the editor, publisher, etc). Either you recognize the names or you don’t, so it shouldn’t take more than 10 seconds.
  5. Who Supports the Magazine? Same as #4. 10 seconds
  6. Who Pays the Bills? You just need to glance at 4 to 6 ads, or look to see that there aren’t any. No ads? Then you’ve already read the masthead info that tells you who pays for it. 10 seconds

See, there you go: One minute.

Alright, maybe it’ll take a little longer until you get used to doing it. And, to be honest, there is some self–knowledge assumed here that can take some time to acquire. For example, have you done the work necessary to be clear on your values and beliefs? Also, are you clear on your social class, your ethnic identity, your sexual politics, and so on and so forth? Knowing yourself and your place in the larger social, economic, and political context will help enormously when you are trying to place something outside of yourself in that context. Hopefully this process will help in both of those endeavors.

Next week: I test the theory.

top