Number 6 October 13th, 1998

This Week:

The Power of Publicity
Social Security Reform: The Organizing Opportunity of a Lifetime

Greetings,

Omigod it's time for another Nygaard Notes already.

Two parts this week. First is a brief excerpt from this month's Z Magazine that struck me as relevant to why I do Nygaard Notes and also why media has been my "thing" since I was a kid.

The second part is a draft of a Social Security article I plan to submit to the very same Z Magazine later this month. Part II of the article will come your way next week, unless I don't get it done until the following week. I would appreciate feedback on this piece, if you have any. Unlike all the other things I have written about Social Security, this piece is aimed at activists who hopefully can come along with me as I imagine a forward-looking agenda on the issue and try to get it onto the table.

‘Til next week,

Nygaard

p.s. I spoke too soon on the Patient's Bill of Rights. It died last Friday, 3 days after the last Nygaard Notes. Well, it'll be back next year, and you can re-read the article then. I'm sure it will still be relevant.

The Power of Publicity

[Z Magazine, October 1998, page 8]

"Why is publicity so powerful? Why, for example, against what polls show people's actual interests to be, do people tune in [to the Clinton/Lewinsky affair] so universally? We don't think it is always, or even often, because publicity conveys previously unknown information. Take this case. Is there anyone anywhere who wouldn't have said, "Oh, sure, what else?" had the documents been entirely private, and had they met the person who xeroxed them and been told the contents in a bar, say? After all, what do the documents convey that Clinton had an affair, that he lied about it, that he lied again, that the affair involved gifts and sex, and so on. Yes? Anyone home? Is there some revelation in that? Once you get past the affair, where is the surprise? On the one hand, the idea of the president risking all for an affair seems stupid and irresponsible. On the other hand, given the probability of powerful men with egos that weigh more than Olympus having affairs, what did the publicity tell us that we didn't already know? Nothing."

So what is publicity's power? Publicity on a grand enough scale organizes, legitimates, and coordinates. Publicity promotes and facilitates people's intercommunication. What is unsaid or said randomly has little impact, regardless of its actual importance. But with enough publicity, even trivia can generate in people a symphony of shared reaction with the potential emergence of a shared agenda."

This is media's power: Not so much revelation though that can certainly be a part of it when there are real secrets and insights to be conveyed. But, more often, coordination, getting folks onto the same topic and aware of one another's interest in it and in tune enough to have a shared agenda, is publicity's true power. Surely this is why the left needs its own mass media."

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Social Security Reform: The Organizing Opportunity of a Lifetime

A society's system of "Social Security" deals explicitly with a fundamental human issue: What do we, as a society, do about human suffering? The key word being "we." Whose responsibility is it to address the suffering created by a system that produces more than enough for everyone, but leaves some in desperate need? Because Social Security touches every working American's life in a very tangible way, and because the right wing has created an atmosphere of crisis around this social program, we have a rare opportunity to make some quite radical proposals that will appeal to millions of people in this country. Let's not miss out on it.

The current debate about the future of Social Security has largely been framed by corporate and right-wing interests as a debate about how best to "save" the system from "bankruptcy." As has been pointed out in Z Magazine (March and September 1997) and in numerous other places, there is no "crisis," and the system is not going "bankrupt." The fact that this is the widely-accepted premise for the current discussion tells us just how powerful the right has become.

The United States is certainly facing more than one serious crisis, with the increasing economic insecurity of the majority of Americans near the top of the list. Far from being the source of this crisis, Social Security could be a large part of the answer to it. But that can only be true if the current system is seriously reformed in accord with the principles and values espoused by the left. What follows is a proposal to do just that.

Social Security is a program that pays cash benefits to workers, and dependents of workers, who suffer a loss of wages due to death, disability, or retirement. Almost all wage-earners are taxed to provide benefits. It is financed by payroll taxes on wages up to about $68,000, with one-half paid by workers and one-half paid by employers. Benefits are based on past earnings, with low-income workers receiving a higher percentage of their wages back than high-income workers receive. Social Security was and is intended to be one "leg" of the so-called "three-legged stool" of retirement income. The other two legs are your own savings and the private pension you get from your employer. In theory.

However, the majority of Americans do not get private pensions, and the problem is worse among women, racial minorities, part-time workers, low-income workers, non-unionized workers, and workers in small companies. In addition, wage inequality has been increasing, meaning that fewer people are able to save any significant amount for their retirement, since they have to spend all their income on living. So the "third leg" of the three-legged stool increasingly becomes the only leg. People are thus trying to balance on a one-legged stool, and that's hard to do. Especially since the average monthly benefit for a low-wage retiree is now $537 per month. For two-thirds of elderly people in the United States, Social Security provides over half of their income; for 3 in 10 it is 90% of their income. Sixteen percent of all seniors live on their Social Security check and nothing else, and 78% of African Americans over age 70 do so.

The success of the right-wing assault on Social Security is based on a shrewd recognition of the fact that, for all of its popularity over the years, there is some measure of unhappiness with the program as it exists, and the numbers above give an indication of why. A significant minority of respondents to a Fortune Magazine survey on Social Security's popularity in April of 1937 said that they opposed Roosevelt's program because "It doesn't go far enough to provide real security." That sentiment survives today, although, to the best of my knowledge, surveys on Social Security long ago stopped offering this response.

Part of the success of the right-wing attack on SS is therefore due to a very smart strategy of playing on people's legitimate dissatisfaction with an inadequate program. Although there are a few features of American Social Security that are sound and should be retained, such as portable benefits that follow workers from job to job, and cost-of-living adjustments that protect benefits from the erosion caused by inflation, overall our Social Security system is a "good news/bad news" affair. To illustrate:

  • Good news: Social Security has reduced poverty among the elderly in the U.S. from 35% in 1959 to under 11% now, which is a lower rate than for the population as a whole. Bad news: What kind of anti-poverty program leaves 1 in 8 people still poor?
  • Good news: Social Security includes disability and life insurance protection, which is provided to everyone, without regard to the health of the individual. Bad news: Have you ever tried to apply for Social Security disability benefits? Or to live on them?
  • Good news: Married women who have spent their lives working in the home, without pay, receive cash Social Security benefits if they live longer than their husbands. Bad news: Pretty paltry benefits, especially compared to the men. Elderly women are almost twice as likely to be poor as men.
  • Good news: Social Security benefits continue as long as you live. Bad news: You call this living? All but the highest-income workers try to get by on under $900 per month. Also, rich people live longer, so they get more in benefits. Add to that the fact that Social Security taxes are regressive (all wages are taxed at a fixed rate, but wages in excess of $68,400 are exempt), and it's even less fair.
  • Good news: Social Security benefit amounts are tied to the income you earned when you were working. Bad news: Social Security benefit amounts are tied to the income you earned when you were working. So, even though the benefit formulas are progressive, low-income workers still get less, even though they need it more, for the reasons stated above.
  • Good news: Social Security is a very popular program. Bad news: At the moment, many people seem to support specific proposals that would effectively destroy it.
  • Good news: Two-thirds of respondents in recent surveys are smart enough to realize that Social Security benefits are not sufficient. Bad news: Benefits are not sufficient.
  • Good news: Surveys show that most people would be willing to pay higher taxes to maintain the system. Bad news: They may have to.

The ascendance of the "New Democrats" has given rise to the saying, "Give people a choice between a Republican and a Republican and they'll choose a Republican every time." Indeed, the pattern in American-style "multiple-choice" democracy is increasingly one in which corporate interests settle on a series of business-friendly choices and then let "the people" choose among them.

The discussion of proposals to reform Social Security is a wonderful illustration of this pattern. All of the myriad plans essentially boil down to one of two choices: Cut back the system, or destroy the system.

The proposal to destroy the system is known as "privatization." Privatization would dismantle the current system of taxing all workers to pay benefits to those who need them, and replace it with a system of "Personal Security Accounts" (PSAs) wherein each worker would set aside money for their own retirement, along the lines of the current IRAs or 401(k) plans in the private sector.

Under the PSA plan, workers would still have the same amount of tax (or more) taken out of their paychecks, but they would now be required to invest part of it into the stock market. When they retire, they would get their money - however much might be - to do with as they please.

After a slow start, numerous liberal and progressive think tanks and publications have pointed out why this would be a disaster for most workers. Such an individual, market-based system would remove the "social" from Social Security, and the fact that all costs and risks in the system would fall on each individual worker would remove the "security." As in any market-based, individualized system, the most suffering would be born by those with the fewest resources at their disposal; that is, poor and working-class people. As one might expect, this alternative is promoted by rich and owning-class people.

Given the extreme nature of the various privatization plans, a plan to merely cut back the current system is being presented as the "liberal" alternative. Ideas such as raising the retirement age, reducing the cost-of-living adjustments, and increasing the averaging period for calculating benefits all would hit hardest on poor and working-class people.

Here we have the American people being asked to participate in a "national discussion" aimed at choosing between the right-wing option, under which the majority would lose, and the liberal option, under which the majority would lose a little less. It's not surprising that the only ones getting excited are the wealthy and the Wall Street interests that cater to them.

What is needed is a genuinely progressive alternative, one that would provide real security for all of us by building a system based on solidarity and compassion. Such a proposal, which could inspire and mobilize millions of currently disengaged Americans, is not hard to imagine. In fact, we don't have to imagine it at all. A look around the world and into our own past provides some great ideas for real Social Security reform. Part 2 of this article will lay out the principles and values that should be the foundation of a real system of Social Security, and outline what such a system might look like. Stay tuned.

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