People often ask me which news sources I "trust." If by "trust" they mean sources whose reporting I assume to be true, there is no such source. What? you say. Isn't this hopelessly cynical? Nobody can be trusted? I don't think it's cynical, exactly, but it does pose a dilemma: If we don't trust any sources, then it might seem like it's almost impossible to get reliable information from any public news source. That's not the case, however. Here are some points to keep in mind when seeking reliable information in a mostly-unreliable media environment.
POINT ONE: JOURNALISTS ARE SURROGATES FOR YOU AND ME. Back in Nygaard Notes #199 (April 4, 2003), I wrote, "Journalists are surrogates for the rest of us, since they go all kinds of places most of us can't go, and ask questions on our behalf. So, for me, it's important to find sources that tend to ask the sorts of questions that I would ask if I were in their spot."
In fact, journalists do ask questions on somebody's behalf, but not necessarily "ours." Here we need to consider the social role of the journalist. That is, if we were designing a society that we hoped would be democratic, we would want to have something called "journalism" that would be in the spirit of the following definition of the term, which I take from the American Press Institute: "The purpose of journalism is ... to provide citizens with the information they need to make the best possible decisions about their lives, their communities, their societies, and their governments." What we would not have is a system in which information is supplied for the purpose of drawing the attention of the desired audience to the ads of sponsors. That's the essence of what we call journalism under capitalism, which never ceases to amaze me.
One technique to use in finding a good surrogate for oneself is to harken back to Concrete Tip #3, which asks us to Formulate Our Own Questions Before Looking at the News Media. If we do that, then we can tell very easily when looking at a news article, or a study, or any presentation, whether the author asked any of the questions to which we want answers. If he did, then he's a good surrogate for us. I suggest that the best surrogates will be found outside of the daily news stream. But not always. (I illustrate this idea of "journalist as surrogate" in the other feature article in this week's Nygaard Notes.)
POINT TWO: HOW DOES A NEWS SOURCE REPORT ON ISSUES WITH WHICH YOU ARE FAMILIAR? A little homework is involved at this point. Here's the assignment: First you select a subject about which you are well-informed. (If you've done a case study on a subject that interests you, as I advised in Concrete Tip #2 "Eat A Balanced Diet," you'll be well-informed on at least one subject.) The second step is to do a little survey of news outlets to see who has covered some aspect of this subject. At minimum, this step will tell you which outlets bothered to cover it at all. Then the questions appear: From among that group, which outlets/reporters seem to know what they're talking about? That is, which ones asked the questions you would have asked, based on the knowledge you have? If the outlet does well on this simple test, then the odds of them being reliable on other subjects will be higher. Of course, this is not a guarantee, which is why we go on to Point Three.
POINT THREE: DO THEY HAVE A RECORD OF ACCURACY/INTEGRITY? This is a question of reputation, and it's a little tricky, as people often confuse popularity with reliability. Keep in mind that large circulations or high Nielsen ratings do not necessarily reflect good journalism, any more than good journalism translates into large circulation or high ratings.
And beware of the standard accolades. The Pulitzer Prize, for example. If a news organization says that it's won a Pulitzer, most people grant it credibility. But who really knows what criteria are used to award a Pulitzer? The Pulitzer organization itself refers to the "subjective nature of the award process." I'm not saying that the Pulitzer Prize is bogus, I'm simply suggesting that the process of assessing the reputation of a news source requires a little work. Don't be bedazzled if a news outlet brags about its shiny medals and trophies. Do your research.
FINAL POINT: PERSONAL REFERENCES. We all know someone who has done a lot of homework in various areas, or who is particularly conscientious in their study habits. Ask these kinds of people what sources they use. And you don't have to ask them directly. If you know a person or a news source to be typically reliable, and they typically reference another source, then that's a sort of reference. Again, no guarantees, but it's a piece of the puzzle.
I remember, many years ago, I was talking to a friend about how much I enjoyed National Public Radio's coverage of something-or-other. When I said that I was really impressed with their coverage, my friend gently mocked me, suggesting that there were a lot of far-better sources that I didn't even know about. How right he was! I learned to check with my smart, more-experienced friends to see what they thought of the sources I was using. It's a good habit, that's why I'm passing it on.
Speaking of passing things on, it's true that Nygaard Notes occasionally recommends some sources for information. That's because I spend a lot of time assessing news sources, which makes me think that some people might consider my opinion useful. Hopefully it's only a small part of their process of narrowing down their information sources.
Remember, though: I never recommend a source because I "trust" it. That's why Concrete Tip #6 for Media Propaganda Self-Defense is this:
DON'T "TRUST" ANY NEWS SOURCE.
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